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BRANDKIND was enlisted to chart an inspirational strategic roadmap to realize an ambitious CEO’s vision. Facing tight deadlines, we shortened the team's learning curve by integrating strategic frameworks - ours and the client’s. This approach led to a strategic plan with a thoughtful glide path to winning larger contracts. As a result, the company not only surpassed Year 1 goals but also broadened its footprint by opening two new offices in the Southeast, enhancing its national presence. The CEO provided a North Star, and BRANDKIND helped align his team and structure a growth plan to get there. An unexpected success was the CEO delaying his retirement to transform his company into a leader within its industry.

BRANDKIND guided the transformation of an established 3D company to position itself as one of the nation’s leading virtual design and construction firms. The strategy shifted our client from operating as a technical services provider to being a technology consulting partner to some of the largest corporations in the US. With newly created client segments, BRANDKIND was able to upgrade the firm’s technology stack based on customer adoption readiness. We streamlined over two dozen delivery types into three consulting service areas. This service restructuring presented a compelling sustainability story, which the CEO took to peers as inspiration. Our work helped clarify ideal team structures and workflows, prompting the CEO to reorganize the company. Aligned with the new strategic direction and service lines, the team effectively prioritized business development and innovation investments. As a result, the client rapidly secured new business, significantly improving sales and marketing performance metrics.

With a fresh round of funding, Gamerjibe, a gaming platform, sought to rebrand itself as a SaaS player in the virtual reality realm, pivoting from casual gaming to hosting professional and social virtual experiences. They enlisted BRANDKIND's expertise to find a fitting name and positioning to encapsulate this transition and convey their new business model to brands and communities. Despite tight deadlines, we successfully unveiled the new name, INVERSE, during Investor Week, marking a significant pivot in the business model to attract new investors while meeting the founding team's expectations. Our decision to finalize the name just before the widespread adoption of the term "metaverse" underscored our foresight, positioning INVERSE at the forefront of the emerging virtual world landscape. This put INVERSE in step with major tech players like Meta, Google, Microsoft, Nvidia, and Qualcomm who were investing billions in the metaverse concept.

A long-time client approached BRANDKIND with exciting news: they were gearing up for a new round of funding set to propel them into the forefront of accessible, equitable healthcare. This necessitated a shift in business positioning yet again. Initially transitioning from a service-based app to a community-centered healthcare app, they now sought to evolve beyond their app roots. They were looking to become a comprehensive healthcare services company bridging the gap between traditional healthcare and social care service models. Facing stiff competition from rivals who had already secured significant funding, crafting a compelling narrative became paramount. Leveraging the BRANDKIND Impact Strategy process, we worked with the leadership team and some of its frontline leaders to develop a positioning deeply rooted in the company’s grassroots heritage. We unearthed key data showcasing superior community engagement, trust, and access conversion rates compared to competitors. This ultimately led to a justifiable positioning that prioritized community over health insurance perspectives, something that competitors lead with. The outcome was a successful company relaunch, attracting the desired investments to drive meaningful impact in underserved communities.